I'm originally from Dublin, Ireland. I moved to San Francisco upon completing my studies in Fine Art at the National College of Art and Design. I've worked as an art director and graphic designer for 18 years, in television and corporate video. My work is informed in some measure by my reverence for traditional graphic design and typography....from Armin Hoffmann to Stefan Sagmeister. My approach to design work is to make something that is my own, a personal practice, with the core understanding that good design can make a positive difference in people's lives, and that simplicity is best.