In December 2025, I was commissioned by the team at TAHO to design an explainer video for their infrastructure software platform. The challenge was to communicate the benefits of a new approach to computing, delivering faster performance at a significantly lower cost, in a way that was clear and engaging for a non-technical audience.
The initial brief called for a whiteboard-style animation that would make complex concepts accessible to viewers outside of IT and engineering teams. During the concept phase, I developed several visual approaches based on the brief, along with an alternative direction inspired by early project discussions. After reviewing the options, the team selected the whiteboard style for its clarity, simplicity, and effectiveness in communicating the core message.
Early visual exploration style frames
Storyboards
